How much of the donation reaches the end beneficiary?
Like any gift you may buy, the price reflects the cost of getting the product to you. World Vision begins by securing the price of the item in the country where it will be bought and we then add in costs to cover marketing, catalogue production, processing the orders and the cost of actually getting the gift to the recipient. This breaks down to 20% for World Vision costs and 80% to the field.
We seek to minimise the costs associated with the catalogue, but without compromising on the gift experience and the gift that is being given to the Irish recipient.
